Google
is preparing one of the biggest-ever revamps of its dominant search engine to
include direct answers in its search results rather than just links to other
websites, according to a report in the Wall Street Journal.
The
change is designed to help the search engine giant as it attempts to maintain
its leading position in web queries. The new system would also help Google fend
off a growing challenge from Apple, whose mobile digital assistant Siri
provides answers and information to users’ spoken questions, enabling them to
bypass Google in their mobile web searches.
The new search architecture will be built on a database that
Google has been amassing for several years that now contains hundreds of
millions of entries, the report said.
Providing
direct answers to queries in a so-called “semantic search” environment would
enable Google to keep users on its own site for longer periods of time, and
thus sell more search-related ads.
Currently
Google’s results almost always concentrate on links to external sites.
The
change is expected to be introduced starting in the coming months, but the
transition to the next generation of search “is a years-long process,” Google
executive Amit Singhal told the paper.
Source
: thehindu dtd 16/03/2012 : sapost
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