One of the leading humor writers in Malayalam – Shri N Goplakrishnan – has defined a cardiologist as one who writes letters only on post “cards”! He describes himself as one of the leading cardiologists in his home town!
There is a little magazine in Malayalam called “Innu” (meaning “today”) which
is published only as a letter card. It has now entered the 30th year
of its publication, with the letter card being posted more than 10,000
subscribers all over the world!!
Here follows a collection of facts concerning the post card, the letter card
and the art and science of Deiltology.
In
official terms, the post card can be defined as a type of open communication
written on a card of prescribed size. The common dimensions of the card are 14
× 9 cm.
Post cards are commonly available in two varieties – either as a single card for just sending a communication or as a set
of two attached cards – one for the outgoing communication and the other for
the receiver of the card for immediately sending a reply. The replier cannot
delay the return communication since the card has already been paid for by the
initiator of the correspondence!
One of the little known information about the post card
is that they can be used for transmission within India only. An individual or
institution can also print cards for communication of messages among their
staff or consumers. Such privately manufactured post cards should also follow
the dimensions of the official post cards. They should not be thinner or more
flexible than an embossed post card, and they should have the same size and
thickness of embossed post card.
History of Indian Post Card
The
quarter anna post card was introduced for the first time by the
Indian Post Office in July 1879. This was meant
to provide postage from one place to another within British India. This
was the cheapest form of post provided to the Indian people to date and proved
a huge success.
The establishment of a large postal system spanning India
resulted in unprecedented postal access where a message on a postcard could be
sent from one part of the country to another part (often to a physical address
without a nearby post office) without additional postage affixed. This was
followed in April 1880 by postcards meant specifically for government use and
by reply post cards in 1890. The postcard facility continues to this date
in Independent India.
Post
Cards Elsewhere
The private postal card was developed by John P. Charlton of
Philadelphia in 1861 for which he obtained the copyright which was later
transferred to H.L. Lipman. The cards were adorned with a small border and
labeled "Lipman's Postal Card, Patent Applied For". They
were on the market until 1873 when the first Government Postcards appeared.
The United States issued pre-stamped postal cards in 1873. The United
States Postal Service was the only one allowed to print the cards until May 19,
1898 when Congress passed the Private Mailing Card Act which then allowed
private firms to produce cards. The private mailing cards cost one cent
to mail instead of the letter rate which was two cents. The term
"Private Mailing Card" was required to be printed on cards that
were not printed by the United States Postal Service. Only the government
was allowed to print the word "Postcard" on the back of
postcards. Private printers used the terms, Souvenir Card, Correspondence
Cards and Mail Cards.
Inland
Letter Card
The Inland Letter card is different
from the post card in that here the communication is not open. In order to see
what is written one will have to open the flaps of the inland letter card. What
is written on a post card can be seen by every one who handles the card.
Technically, the inland letter card is a communication
contained on a sheet of paper with prescribed size & folding. Inland letter
card is also used for transmission within India only. For sending messages to
foreign countries one will have to make use of special inland letter cards of
higher values called the aerogramme.
The Malayalam magazine Innu (meaning today) is printed entirely on such an
inland letter card. It contains every thing from poems to editorials to cartoons
to letters to the editor that can be seen in a full size magazine – but in the
smallest scale imaginable!!
Dieltology
Deltiology is the study and collection of post cards. Professor
Randall Rhoades of Ashland, Ohio, coined a word in 1945 that became the
accepted description of the study of picture postcards.
Worldwide, deltiology is thought to be the third largest hobby after stamp
collecting and coin/banknote collecting. Postcards are popular because just
about every subject imaginable has been, at one time or another, pictured on a
postcard. History itself can be tracked on postcards, from famous
buildings, important personalities, various art forms, and many more subjects
like these.
However, Compared to philately (the systematic collection of postage
stamps), the identification of the place and time of production of a post card
can often be an almost impossible task. This is mainly because postcards,
unlike stamps, are produced in a largely unregulated manner.
Because of this
many collectors often limit their acquisitions to cards by specific artists and
publishers, or by time and location.
One of the most popular specializations in dieltology refers to
town views. These refer to actual scenes from a particular town or region. Most
of these collectors centre around the views of the town where the
collector reside or the town where he or she grew up.
Preserving Your
Post Card Collections – Some Tips
· The major enemies of
post cards are fire, humidity, dirt, sunlight, mold, and bugs. It is best to
keep your collection safe in a deposit box, that is cool, dry and
dark.
· Do not use albums
with plastic sleeves. This Poly Vinyl Chloride (PVC) substance will cause
chemical damage to antique paper if left for long periods of time.
· If descriptions of
individual post cards have to be noted for exhibition purposes it must be
ensured that it is done using pencil. Do not use tapes or such material to
attach post cards to exhibition panels.
· When exhibiting old
post cards special care has to be taken that they are never exposed to direct
sun light. (PIB Feature by Dr. K. Parameswaran.)
input : http://ipaspandhra.blogspot.in
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